Loewenstein is Purely Modern for NeoCon 2011
June 12, 2011
CHICAGO – With designer collaborations, imaginative designs and innovative materials, leading contract furniture manufacturer Loewenstein reveals a Purely Modern theme with its new product introductions at NeoCon 2011. Held June 13 -15 at Chicago’s Merchandise Mart, NeoCon, the National Exposition of Contract Furnishings, is North America’s largest exhibition of contract furnishings for the design and management of the built environment.
“Our NeoCon introductions represent our continued commitment to bringing world-class furniture designs to the contract furnishings category in North America,” said Wendy Ewing, Loewenstein’s brand director. “Loewenstein has collaborated with acclaimed design firm ai3 and legendary designer Daniel Korb to present a range of Purely Modern products here at NeoCon. This event also provides a great opportunity for Loewenstein to capture important feedback from a wide range of design professionals.”
Featured Products at NeoCon 2011
ai3, Inc., a renowned architecture, interior and product design studio, and Loewenstein have partnered to create Tangent - a modular lounge that challenges the traditional form of seating. Conceived as a versatile solution for large spaces, Tangent allows for limitless variations and customization. A simple composition of cubes, seats, corners, and backs, Tangent fastens easily together or apart through a series of plugs disguised as upholstery buttons. Straight lines and simple design permit Tangent to become the signature element within a design or to remain a quiet complement to other accents.
Designed by Michael Wolk
Modern, crisp and functional, Loewenstein’s new Roco table is a minimalist cantilever table designed to create surface accents. Crisp, low-profile tops, available in a wide range of options, float gracefully above over the ‘barely there’ column and perimeter base. Roco Round and Roco Square are available in occasional and standing heights in multiple color options.
Designed by Daniel Korb
Bända’s clever design replaces the mass and bulk of conventional lounge furniture with an open steel frame that creates accessible, fluid spaces. Bända’s scalable framesets and smart elements provide virtually unlimited options for modular seating, tables, and space division. The open frame allows easy access for power/data cable management and is ideal for open plan applications due to the 360 degree view and limitless connectivity. Bända is completely modular and can adjust and readjust to a wide range of interior applications.
Designed by Marcello Ziliani
Orb was designed to capture attention. The signature cast aluminum serpentine base and smooth flowing lines lands Orb on that fine line between art and furniture. Orb also offers a one-piece chrome wire sled base for stack-ability, and an optional molded cushion for enhanced comfort.
OFS Brands, Inc. is a family owned corporation, headquartered in Huntingburg, Indiana, and is committed to providing socially responsible furniture and logistic solutions through better design, excellent performance, and innovative products and services. For more information contact Phil Mehringer, Exec. Director of Marketing, OFS Brands, Inc, firstname.lastname@example.org or 800-521-5381x7631.